citizenship: Belonging to a community or group, citizenship in the context often used in everyday life is an engagement in this community – working to make it better.
change agents: A person who works towards changing an organisation for the better, improving its effectiveness and way of working, person can be either from inside or outside the organisation. In terms of dairy industry this could be working to change Fontera’s ideals or farmers way of operating to make them more enviro-friendly.
cultural critics: Someone who looks disagrees with common cultural conceptions, ie most people believe eating animals is culturally acceptable and normalized, people who are vegetarians or vegans are often cultural critics of this idea.
protest: A statement or action that expresses objection to a point or issue. In terms of visual texts could be anything in the form or an infographic to a painting.
agency: An organisation that works on behalf of another group and example of this is Fontera who represent the interests of hundreds of NZ farmers.
social responsibility: The idea that everyone has an ethical responsibility to the economy and the ecosystem of where they live- similar to sense of citizenship.
transformative practices: Practices that examine a social/economic/environmental issue and aims to change this. Similar to visual activism, without the focus on specific visual change.
“As artists, architects, and writers, we approached these issues through our own creative practices, using data and resources from the natural and social sciences in supporting roles”
“The Rillito River Project fuses art and science to create ephemeral environmental installations and performance events on a dry riverbed site in Arizona. Inaugurated in 2007 by an international group of artists, architects, musicians, writers, builders and anthropologists, the goal of the Rillito River Project is to raise awareness of the devastating effects of global climate change on the vanishing rivers of the Southwest.”
“Aims to create public awareness about the importance of water conservation… and to frame water education in a way that emphasizes the importance of native plants and animals.”
McMahon, Ellen, Ander Monson, and Beth Weinstein. Ground/water: The Art, Design, and Science of a Dry River. Vol. 1. Arizona: Confluencenter for Creative Inquiry, 2012. Print.
Good example of another visual activism project with similar ideals as mine. Focus on artistic engagement with the community and range on artistic perspectives to tackle the issue. Blending artistic/fine arts ideas with scientific ideas.
Central Plains Water Scheme: gives $650 million to Canterbury economy and 2800 jobs.
divided public opinion as public was not consulted on decision
350 million cubic meters of groundwater per year – Canterbury
Scheme was orginally intended to diverse farming products, sheep, beef, chicken, crops etc but now has an over reliance on dairy farming
Generic Canterbury sheep farmer income:
Limited irrigation: $3000/ha
Full irrigation: $7500/ha
Dairying in area Canterbury region:
1995: 63000 ha
2004: 146000 ha
Dairy cow population increased 287% to 592,745 in 2007 Canterbury.
agriculture= 65% of NZ exports
farming= 55% of NZ land area
86% of NZ population identifies as urban
4% identifies as farmers
Some brainstorming and development of ideas. Most ideas focus on people’s relationship with water. With the intention of creating an artwork that is more fine art style painting rather than gorilla marketing work.
Taken photographs that could be used as inspiration for final, I like the closeness to figure in second photo, but the background in first.
First direction- wanted to create a water colour affect that mirrored the idea of water in rivers being polluted- but decided the colours too distracting from the message and want to put the fugure in the environment more.
Final: Created a monotonous background and figure to make the ‘river’ stand out more, put figure in an average environment, warm colours to make figure seem in a comforting environment. Contrast between the 2 colour palettes. Used skull and crossbones imagery to nail home the point about milk biproducts being poison to the environment, as the milk in this painting represents the nitrates and phosphates that the industry leaks into rivers.